At Misco there is a clear difference between private labeling versus private branding. We view private labeling as only one part of the private branding experience. The private branding experience begins with ensuring a strong bond with our customers so they not only understand our capabilities, but recognize the quality chemical cleaning products and floor coatings we consistently produce to support their brand. We realize that our customer’s name is associated with the product they put on the shelf making it very important to us that we formulate products that meet our customer’s standards.
Our business model is designed around the ability to provide a wide variety of chemical cleaning products and floor coatings solutions to our customers in 4 days or less. We have implemented an assortment of operational business practices to support this model including a constant improvement program.
Brand management is an internally controlled process. The team of graphic designers works with our customers to provide labels and marketing support materials, such as product videos, wall charts, flyers and other marketing materials to support sales growth.
The labels we apply on our products are designed and printed in-house on digital presses giving us complete control of our private labeling process. The presses give us the ability to immediately changeover from one label to another regardless of package size or brand. Since we do not silkscreen bottles, we have eliminated the need for multiple screening passes to showcase a range of colors which we get on one pass on a label.
We have learned that speed and change are key factors when servicing our customers. By functioning with essentially no inventory, we support our made to order business by accommodating these two factors through operational efficiencies. Our filling lines are modular in design and our filling runs are organized by raw materials to reduce changeover and clean out times. Additionally, we have incorporated state of the art batch making equipment to ensure consistency and quality with all of our formulations.
Copyrights and Trademarks.
The Client hereby covenants and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, copyrights, trade secrets or other artwork of any artistic, literary or dramatic nature (collectively, the “Work”) furnished to Misco Products Corporation (“Misco”) for inclusion in label design, marketing material, promotion, advertising or any other use under the Brandvantage program of Misco are owned by the Client or that the Client has permission from the rightful owner to use the Work, to the extent that the use of the Work by Misco would not constitute an unauthorized dealing of the Work. The Client hereby covenants and agrees to hold harmless, protect, indemnify and defend Misco, its employees and its subcontractors from and against any and all claims or demands of any nature, including a breach of any covenant contained herein and claims of infringement of any patents, trademarks, copyrights, trade secrets or other proprietary rights, by or on behalf of any person or entity, including the costs and expenses to defend (i.e. actual attorneys’ fees and expenses, court costs, and costs of appeals), damages, losses or any other sums arising from the use of the Work or otherwise in connection herewith. The Client further promises, covenants and agrees not to bring, commence, prosecute or maintain, or cause or permit to be brought, commenced, prosecuted or maintained, any suit or action, either at law or in equity, in any court in the United States, or in any State thereof or elsewhere, against Misco, its employees or its subcontractors for infringement, property damage or any other type of loss, arising out of or in any way connected with the Work or otherwise herewith. The Client shall remain liable to pay all sums due and owing to Misco under the relevant contract and all Work shall remain in the possession, control and custody of Misco to ensure full compliance with these covenants, including the receipt of full payment to Misco for all sums due and owing hereunder.