Brandvantage Program

Brandvantage gives the advantage back to you....and your brand
Selling a national brand is like paying rent...
You build equity and value for someone else. That equity and value is customer loyalty and preference for a brand you don't own, the manufacturer does. Your customer can easily get the same brand from someone else, (or direct from the manufacturer) after you have made the investment to cultivate the account. Why rent when you can buy? Build equity in your brand by selling your customer your own brand, one they cannot get anywhere but from you.

Be a part of the Private Label Renaissance...
The MISCO Brandvantage program gives you a brand identity superior to the national brands. A custom designed brand identity with thousands of colors and photographic quality, like those you see on this brochure. The sky is the limit as far as designing your brand identity. If you want to name your brand Tiger brand and have a photo of a tiger on the label, it's “No Problem”.

If it looks cheap, it sells cheap...
Chemical companies and their distributors disappear immediately if they don't manufacture and sell a quality product. Success in the marketplace is determined by brand identity. Brand identity is created by marketing, and a critical component of marketing is package design. If you have a quality package with a well-designed brand identity, customers will buy more of your product and be willing to pay higher prices for it. The perceived quality of a product in a screen printed round gallon jug is low and so is its price.

Are national brands really national?
Chemical manufacturers will tell you that you can get a higher price for their national brand than you can for private labeled product. The real reason they are pushing their brand is because it is cheaper and easier for them to manufacture and stock than private labeling. And their "national brand" really isn't national, it's just their house brand, the same one your competition can buy and sell, and is willing to undercut you on price to get your customers.

Private branding for the 21st century...
At MISCO Products, we're committed to private branding and the advantages it gives our customers. We've figured out a way to do it better, and that's what our Brandvantage program is all about. Quality products in a quality container, with your own custom-designed brand image printed with photographic quality right on the label. Give us a call to find out how we can help you to build your brand, and your business.
Features and Benefits
- Custom-designed brand image in thousands of colors
- Labels with permanent adhesive and protective overlaminate
- 20 case minimum order quantities
- Multi-color carton labels with MSDS information
- Quarts, Half gallon, F-style gallon, Round gallon, 2.5 gallon, Pails, Drums, and Tote containers
- Multi-color specification sheets
With the MISCO Brandvantage private branding program, you receive a custom designed brand identity and packaging system to clearly identify your products and YOUR brand as a high quality, cost effective alternative to national brands.

How to begin development of your Brandvantage Brand Identity
Many options exist in determining what your brand should be named. It can be as simple as naming the brand the same name as your company. This option is valuable in building equity and name recognition for your company, especially if you have used your company name in the past on a private label. If you would like to launch an all new brand with a high quality image, other options exist. Regional images are effective, such as the Lone Star brand in Texas, or the Big Sky brand in Montana. Brand names that are slightly more generic create an image of high quality and are very effective, such as Pinnacle brand, Summit brand, or Royal Brand. All of these names can be associated with an image that is eye-catching and appealing, resulting in a successful package design.

Step 2: We develop brand design concepts based on your name
Once you have determined the name of your brand, our design team takes over and formulates several concepts that are complementary to your brand name. We will also design a new logo for the brand if necessary. Photographs of specific scenes are effective, as well as textures such as marble, for example. If you have a specific image in mind to incorporate with your brand name, we will develop designs with that as an option. We will also make other suggestions if we feel something else would be more effective, but if you are dead-set on a concept, we will supply it to you. After you have reviewed some concepts and have chosen one and approved it, it is time to go to the next step, expanding it across your entire product line into a packaging system.

Step 3: We expand your chosen concept into a packaging system
After you have approved a master design, we will work with you to make additional decisions. The first thing to consider is how to name your products. Do you want to name your products with a secondary brand name such as Hot Shot, or name them with a generic description such as No-Rinse Speed Stripper? Generic descriptions are usually more effective, resulting in simpler communication and a stronger image for the overall brand. Once product names have been determined, the entire packaging system will be developed. We will work with you to determine color coding by product category and decide if you want to incorporate a numbering system for all of your products. Once you see color proofs of all of your labels, and after you have approved them, we will be ready to go into production.

Step 4: We fulfill your first Brandvantage order
Once your labels are approved we will schedule your first order for production. You will automatically receive multi-colored specification sheets for all of the products on your first order 2 weeks after your order. This is because we need to photograph each of your products after labels have been printed to include color photographs of each of them on the spec sheets.

Step 5: Get Started
To get started, complete our New label development form below. Complete ALL areas of the form and submit to start the development process.

NEW LABEL DEVELOPMENT FORM CLICK HERE!


Copyrights and Trademarks.
The Client hereby covenants and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, copyrights, trade secrets or other artwork of any artistic, literary or dramatic nature (collectively, the “Work”) furnished to Misco Products Corporation (“Misco”) for inclusion in label design, marketing material, promotion, advertising or any other use under the Brandvantage program of Misco are owned by the Client or that the Client has permission from the rightful owner to use the Work, to the extent that the use of the Work by Misco would not constitute an unauthorized dealing of the Work. The Client hereby covenants and agrees to hold harmless, protect, indemnify and defend Misco, its employees and its subcontractors from and against any and all claims or demands of any nature, including a breach of any covenant contained herein and claims of infringement of any patents, trademarks, copyrights, trade secrets or other proprietary rights, by or on behalf of any person or entity, including the costs and expenses to defend (i.e. actual attorneys’ fees and expenses, court costs, and costs of appeals), damages, losses or any other sums arising from the use of the Work or otherwise in connection herewith. The Client further promises, covenants and agrees not to bring, commence, prosecute or maintain, or cause or permit to be brought, commenced, prosecuted or maintained, any suit or action, either at law or in equity, in any court in the United States, or in any State thereof or elsewhere, against Misco, its employees or its subcontractors for infringement, property damage or any other type of loss, arising out of or in any way connected with the Work or otherwise herewith. The Client shall remain liable to pay all sums due and owing to Misco under the relevant contract and all Work shall remain in the possession, control and custody of Misco to ensure full compliance with these covenants, including the receipt of full payment to Misco for all sums due and owing hereunder.